Springfield Business Journal - Printer Friendly = Version

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Open for Business: Incubators gain=20 popularity
West = Plains, Joplin,=20 Branson and Springfield are among the communities getting on the = incubator=20 bandwagon
By Jeremy=20 Elwood - 12/11/2006
Springfield Business Journal=20 Staff=20

Oftentimes, fledgling businesses need a little help. Luckily, = several=20 groups in southwest Missouri are showing they are willing to lend = a=20 helping hand.

The idea of the business incubator isn=92t new =96 according to = the=20 National Business Incubation Association, the first U.S. business=20 incubator opened in 1959.

Business incubators =96 centers that provide inexpensive = services and=20 space to fledgling businesses =96 are gaining popularity = nationwide =96 and in=20 the Ozarks. There are more than 1,100 of the facilities for = small-business=20 growth in the United States, according to NBIA, up from only 12 in = 1980.=20

=93The Ozarks is a very entrepreneurial area =96 a lot of = people have ideas=20 and are doing things on their own, as a hobby or a pastime,=94 = said Allen=20 Kunkel, head of the Ozarks Regional Economic Partnership, which = offered a=20 seminar on business incubators as part of its Oct. 27 Fall = Partnership=20 Meeting in Branson. =93Our challenge is to try to identify those = folks and=20 get them educated to the point where they=92re willing to turn = that hobby=20 into a full-time business.=94

Ozarks efforts

Drury University=92s Students in Free Enterprise team opened = its=20 incubator, named DSIFE, in 2004 in a renovated mortuary building. = It was=20 the first incubator in Springfield.

The school=92s program serves two purposes: It=92s a place for = budding=20 entrepreneurs to get services and space for their ideas, and = it=92s a place=20 for Drury students to learn how small business works.=20

=93It=92s unique that our students work one-on-one with these = aspiring=20 entrepreneurs and help them in any way that they can,=94 SIFE = Director Chris=20 Mitchell said. =93They help them with marketing ideas, with = accounting,=20 etc., and they=92re taking the things they learn in the classroom = and=20 applying them with these entrepreneurs who maybe just have an = idea.=94

DSIFE offers office space, equipment and business counseling, = and seven=20 companies have taken advantage of at least some of those services. =

Joplin=92s incubator, the Joseph Newman Business and Technology = Innovation Center, was born out of the Joplin Area Chamber of = Commerce=92s=20 need for more parking. The Joplin chamber bought the lot = neighboring its=20 offices =96 along with the century-old building it contained.=20

At the time of the purchase, chamber officials were studying = incubators=20 and their role in serving entrepreneurs.

Steve Russell, the director of the Newman center, said the = Joplin=20 chamber chose to assist startup ventures in addition to serving=20 established business members.=20

=93If someone has an idea, they feel like they=92re alone and = there=92s=20 nobody out there to help them,=94 Russell said.

Three years and $1.6 million in federal and state funding and = local=20 donations later, the old building is now functioning as the Newman = Center.=20 More than half of the space in the center is leased to fledgling=20 businesses, including SBJ=92s sister publication, Joplin Tri-State = Business.=20 Other Joplin tenants are Gestalt LLC, Activehead, Attorney James = Hanson=20 and Vogel Properties LLC.

Branson has also gotten in on the incubator scene; the Downtown = Branson=20 Main Street Association opened its retail incubator, Waterfront = Trading=20 Co., in October.=20

The center offers space and product showcasing for retailers. = Tenants=20 are required to attend small-business classes and also have a role = in the=20 allocation of marketing dollars.=20

There are currently four tenants, though there is capacity for = 10 to=20 12.=20

Getting started

No matter what the individual situation or community, OREP=92s = Kunkel=20 said, all potential incubators face two problems: finding a = facility and=20 making the enterprise self-sufficient.

=93The whole process is to get a company in and out quickly =96 = get them to=20 a point where they can go out and get the market-priced space so = they can=20 support their own business,=94 he said. =93The challenge is = finding the=20 facility to do that and getting some assistance. Once it=92s = renovated and=20 going, the majority is going to be paid for through the lease = payments.=94

Innovation center tenants pay below-market lease rates, and the = use of=20 shared resources such as staff to answer telephones and office = equipment=20 is sometimes included.=20

Most incubators, including those in Springfield and Joplin, = take=20 advantage of some kind of federal, state and/or local grant = programs to=20 help with startup costs.

Joplin took advantage of a matching grant from the U.S. = Department of=20 Commerce=92s Economic Development Administration for $600,000. = DSIFE got a=20 $50,000 grant from the city of Springfield to renovate its space.

After incubators are up and running, however, operating costs = are=20 manageable for the entities behind them.

=93Continuing operating costs are next to none,=94 Mitchell = said. =93We pay=20 phone and Internet, which comes from our SIFE budget. There is no = rent and=20 no utilities. Everything in the physical space was donated =96 = copy=20 machines, computers =96 and the students are free help as well.=94

In West Plains, the city=92s downtown redevelopment group, = Downtown West=20 Plains Inc., purchased a 35,000-square-foot building and is = currently=20 wrapping up the financing =96 including grants and tax credits =96 = for a $1.2=20 million renovation project to turn the facility into an incubator. = Plans=20 call for the first tenants to move into the incubator by the end = of 2007.=20

Toney Aid, Downtown West Plains Inc. board member and owner of = Downtown=20 Antiques, said the West Plains incubator will focus on local = companies.=20

=93The idea is to incubate businesses from within the = community,=94 he=20 said. =93They have less turnover and tend to stay loyal to the = local=20 community. Plus, we realize that four out of five new jobs come = from small=20 businesses now.=94=20

The West Plains Incubator will have a mix of retail, office and = light=20 industrial tenants, Aid said, and officials are planning to mix = incubator=20 space and market-price offices for lease to boost profitability.=20

Return on investment

No matter the type of business, or the size of the facility, = all agree=20 on the benefits incubators provide to their communities.

NBIA says that North American incubator clients and = =93graduate=94=20 companies have created more than half a million jobs since 1980, = and every=20 50 jobs created by an incubator client generate about 25 = additional jobs=20 in the same community.

Newman Center Director Russell needs look no further than the = center=92s=20 first client =96 Gestalt, the Pennsylvania-based computer software = designer=20 for evidence of economic benefit.

=93They=92ve brought about $16.5 million to Joplin based on = them moving to=20 the innovation center,=94 Russell said.

What is an incubator?

Business incubators accelerate the successful development of = startup=20 and fledgling companies by providing entrepreneurs with an array = of=20 targeted resources and services. Those services include management = guidance, technical assistance and consulting, as well as access = to rental=20 space and flexible leases, shared basic business services and = equipment,=20 and assistance in obtaining financing.=20

A business incubator=92s main goal is to produce successful = firms that=20 will leave the program financially viable and freestanding.=20

Source: National Business Incubation Association

All About Incubators

1,115

Incubators in the U.S. as of October

35,000

Startup companies assisted by North American incubators in 2001

82,000

Number of workers those companies employed

$7 billion

Revenue those companies generated

Percentage of new companies that fail within the first three = years

Percentage of firms that graduated from incubators and are = still in=20 business after three years

Source: National Business Incubation = Association

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